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The Rules of Wealth, 3rd Edition by Richard Templar

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RULE 103

Know how to choose charities/good causes

Once you have some money you get inundated with requests to give to charities. I’m not talking about the emotional blackmail ones we all get through the letterbox – these three pennies could pay for food for an entire family forever and a rainforest and sight for all the blind people in the world and all you have to do is send them back with whatever you can afford. Oh the guilt when you spend those three pennies – not!

I’m talking about big charitable donations, supporting a particular cause, supporting a particular person. I’ve always had my doubts – and this is entirely subjective, entirely personal – about supporting a penguin or endangered fish or threatened albatross. How do you know which ...

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