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The Ten Roads to Riches: The Ways the Wealthy Got There (And How You Can Too!)
book

The Ten Roads to Riches: The Ways the Wealthy Got There (And How You Can Too!)

by Ken Fisher, Lara W. Hoffmans
November 2009
Beginner to intermediate content levelBeginner to intermediate
256 pages
10h 55m
English
Wiley
Content preview from The Ten Roads to Riches: The Ways the Wealthy Got There (And How You Can Too!)
2 IThe
Ten
Roads
to Riches
I
Be warned:
This
road's
not
for the faint-hearted. It requires courage,
discipline, Teflon skin, strategic vision, a talented supporting cast,
and maybe luck.
Those
lacking entrepreneurial spirit needn't
apply-nor
folks who are fear-driven .
No
mistake, it's tough. Few new businesses survive more than four
years.' But starting a business is the American Dream. Succeeding is
the realm of supermen and superwomen.
The
key to success is a novel
twist making what you do
different-the
difference that works.
Are you a person who can't be stopped? Can you, as Phil
Knight would say, "Just do it"? You must be great at your core busi-
ness and the
business
of
business. Vision alone won't do! You need
acumen, charisma, tactical thinking, and leadership skills. I've never
met
a successful founder folks didn't want
to
follow.
They're
just
super.
They
know their
product
cold.
They're
skilled at sales and
marketing.
They
become great delegators.
They
also build a com-
mon
culture into repeated waves of new employees so their firm
takes on a life
of
its own beyond the
CEO.
This
is a tall order.
Before you start down this road, you must answer five critical
questions:
1.
What
part
of
the world can you change?
2. Will you create a new product or innovate an existing one?
3. Will you build a firm to sell or
one
to
last?
4. Will you need outside funding or can you bootstrap?
5. Will you stay private or go
IPO?
PICKING
A
PATH
First
question-what ...
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Publisher Resources

ISBN: 9780470481554Purchase book