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The Ten Roads to Riches: The Ways the Wealthy Got There (And How You Can Too!)
book

The Ten Roads to Riches: The Ways the Wealthy Got There (And How You Can Too!)

by Ken Fisher, Lara W. Hoffmans
November 2009
Beginner to intermediate content levelBeginner to intermediate
256 pages
10h 55m
English
Wiley
Content preview from The Ten Roads to Riches: The Ways the Wealthy Got There (And How You Can Too!)
Start
small-
think huge.
41The
Ten
Roads to Riches
who cracks the scalability issue and figures how to create a huge dry
cleaning chain
-so
rt of the Sam Walton of dry cleanin g.
Taco stands are tiny like dry cleaners.
Easy entry to
o-
just tortillas and a cart- but
massively scalable. You wouldn't pull off the
highway to visit your favorite dry cleaner,
but
you would to grab lunch at your favorite
taco j
oint
. For example, Chipotle was a tiny regional
burrit
o j
oint
in Denver. McDo nald's invested and Chipotle went nati onal, then
public in 2006.
The
y did this by focusing on scalability and taking
every advantage they could from centralized buying, mass advertis-
ing, and, yes, technology. T iny
int
o huge.
NEWER
OR
BETTER?
Next question.
Entr
epr
en
eur
s change the world two basic ways:
Creating something entirely new
-filling
a product or service
hol
e-
or making existing products b
ett
er, more efficie
nt
.
Which
is
for you?
The
entirely new crowd is like Bill
Gates
and Apple C
EO
Steve
Jobs
(
net
worth $5.7 billionj.'
Or
Will
Keith
Kellogg-
creator of corn flakes and the cold breakfast cereal genre . Or
John
Deere
, an ironsmith who inv
ent
ed the steel plow and one of
America's oldest firms. Entirely new!
Y
our
initial m
ot
ivation can be m
or
e personal
-m
aybe
changing a small slice of your world.
Th
at can pay big.
My
friend
Mike Wood was an
int
ellectu al
property
lawyer frustrated by
the lack of good electronic games to help his son learn
phon-
ics. Inspired ...
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Publisher Resources

ISBN: 9780470481554Purchase book