
9
TRUMPING
THE
LAND
BARONS
Dream
of
building
skyscrapers?
Collecting rent?
You
could be a land baron.
A
merica is a land of real estate mogul
s-h
omeownership is near
70 perc
ent
! Do n't let the recent residential hoopla dissuade
you
-there
's huge money in being a land baron.
Like
other
roads, it's
not
easy.
Successful land barons don't just
have a knack for finding tasty, unappreciated land and willing inves-
tors. T hey have the strategic vision of successful firm founders .
Essentially, they are founders. Fail to create a realistic and action-
able business plan and you likely won't do well on this road .
The
trut
h?
Long
-term real estate returns aren't great
-j
ust
5.8 percent since 1964.
1
Barely beats inflation!
How
do Sheldon
Adelson
($28 billion), Kirk Kerkorian ($18 billion), Donald
Bren
($13 billion), Sam Zell ($6 billion), and "the Donald"
($3 Trumpbillionsr' do it? Leverage!
159