
70 The Ten Roads to Riches
MOGUL
MEANDERING
A more reliable way to wealth and celebrity is becoming a media
mogul. Moguls straddle the breadth
of
media and entertainment.
They
own studios, cable companies, networks, record labels, maga-
zines, and maybe sports teams. Moguls even produce movies and
music. As opposed
to
talents, moguls are far richer.
The
Forbes
400
is littered with moguls like:
•
Michael
Bloomberg,
Bloomberg founder and
current
New
York mayor ($11.5 billion)
II
Charles
Ergen,
founder
of
EchoStar ($10.2 billion)
II
Rupert
Murdoch
, News
Corp
CEO,
just
bought
the Wall
Str
eet
Journal
($8.8 billion)
II
Sumner
Redstone,
owns major stakes in Viacorn and CBS, gave
Tom Cruise a public upbraiding (which Cruise likely deserved)
($7.6 billion)
II
James
c.
Kennedy
and
Blair
Parry-Okeden,
brother
and
sister, Cox Cable heirs. He's the
CEO
($6.3 billion a piece)
1'1
David
Geffen, founded Geffen records and co-founded
DreamWorks, college drop-out and former mailroom clerk, erst-
while friend of the Clintons ($6 billion)22
It
goes on and
on-through
George
Lucas
($3.9 billion),
Steven
Spielberg
($3 billion) and beyond. You
get
the point.
Not
a single pure "talent" amongst the richest of the rich, yet plenty
of
moguls. Bigger bucks and longer-lasting opportunity!
Murdoch
is
77, Geffen's a spry
65-both
in their prime.
It
requires grit, deter-
mination, business
savvy,
but
not
Cameron
Diaz's looks or youth.
Though
I've listed the biggest of the big, there are obviously myr- ...