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The Triple Bottom Line: How Today's Best-Run Companies Are Achieving Economic, Social and Environmental Success - and How You Can Too, Revised and Updated
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The Triple Bottom Line: How Today's Best-Run Companies Are Achieving Economic, Social and Environmental Success - and How You Can Too, Revised and Updated

by Andrew Savitz
November 2013
Intermediate to advanced
352 pages
8h 51m
English
Jossey-Bass
Content preview from The Triple Bottom Line: How Today's Best-Run Companies Are Achieving Economic, Social and Environmental Success - and How You Can Too, Revised and Updated

1

A Bitter Aftertaste

Hershey Struggles to Master the Sustainability Challenge

Utopia of Chocolate

Hershey is an iconic American brand. Founded as the Hershey Chocolate Company in 1894 by entrepreneur and philanthropist Milton S. Hershey, the Hershey Company (as it's now known) has come to be synonymous with chocolate in the minds of millions of consumers. Its classic brown-wrapped bar is almost as recognizable as the curvaceous Coke bottle. Today the company boasts annual revenues of over $6 billion, employs some fourteen thousand workers, and sells candies and confections under names that include not only Hershey itself but also Kit Kat, Twizzlers, Jolly Ranchers, and a growing array of “premium and artisan” chocolate brands.

Perhaps even ...

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Publisher Resources

ISBN: 9781118226223