A Bitter Aftertaste
Hershey Struggles to Master the Sustainability Challenge
Utopia of Chocolate
Hershey is an iconic American brand. Founded as the Hershey Chocolate Company in 1894 by entrepreneur and philanthropist Milton S. Hershey, the Hershey Company (as it's now known) has come to be synonymous with chocolate in the minds of millions of consumers. Its classic brown-wrapped bar is almost as recognizable as the curvaceous Coke bottle. Today the company boasts annual revenues of over $6 billion, employs some fourteen thousand workers, and sells candies and confections under names that include not only Hershey itself but also Kit Kat, Twizzlers, Jolly Ranchers, and a growing array of “premium and artisan” chocolate brands.
Perhaps even ...