The Emerging Multipurpose Company

Sustainability: An Evolving Concept

Twenty-five years after the idea of sustainability was introduced, the theory and practice continue to evolve. As more and more companies explore its implications in their own businesses and among their own networks of stakeholders, new ways of envisioning and creating the sustainable company are being imagined and embodied. Eventually, today's idea of sustainability is likely to be viewed as simply one stage in a long journey that all of us—business leaders, consumers, community members, scholars and students, and government representatives—have embarked on together, and whose end is not yet in sight.

As the evolution of sustainability continues, the idea seems to be ...

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