Shaping Your Sustainability Strategy

You may not be interested in strategy, but strategy isinterested in you.

—Leon Trotsky, Russian Marxist revolutionary and theorist

Finding the Sweet Spot: Putting Sustainability at the Heart of Your Corporate Strategy

As we've already stressed, your sustainability approach and your overall business plan must ultimately be one and the same, not two separate programs working in parallel (or, far worse, at cross-purposes). If you take a close look at the specific strategic directions your department, business unit, or company has chosen to pursue—the business models, product and service categories, and markets that your company has identified as being ripe for growth—you will probably find that there is ...

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