The Triple Bottom Line: How Today's Best-Run Companies Are Achieving Economic, Social and Environmental Success - and How You Can Too, Revised and Updated

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Aligning Your Culture to Support Sustainability

Things don't change. You change your way of looking, that's all.

—Carlos Castaneda

Sustainability and Corporate Culture

By now you've probably begun thinking differently about how your business intersects with society and are looking to find ways to improve your profitability while doing the right thing for your stakeholders. That's a great start. But becoming a sustainable enterprise isn't just a matter of placing an overlay on top of your conventional business thinking. It entails making a shift from an old way of thinking to a new one—a new set of beliefs and attitudes that subtly or dramatically alter everything you see and do.

Here's an analogy. At a certain point in the last two decades, ...