We believe that a systematic approach to sustainability requires at least the following elements:
Vision How you see business, your industry, and your company in terms of the challenges associated with environmental, social, and economic issues. Example: “Our vision is to increase shareholder and societal value while decreasing our environmental footprint.”
Strategy A plan of action that puts your vision into effect (in other words, a plan that seeks the sweet spot). Example 1: Creating new products that will sell well and biodegrade. Example 2: Reducing the amount of energy and water used in manufacturing.
Goals Specific aspirations or targets related to the strategy. Most useful when ...