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The Ultimate LinkedIn Checklist For Small and Medium Businesses by Lauren Dugan

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Introduction: The Value of a Professional Network

At first glance, LinkedIn appears to primarily be the domain of job-seekers. They post their resumes, direct potential employers to their profile, cross their fingers and hope for the best!

Of course, LinkedIn is a great place to showcase your resume. But it is much, much more than that.

I like to call LinkedIn the social business network. This separates it from Facebook, which is the pure social network, and Twitter, which is the social information network. It’s the business part of LinkedIn that this eBook is going to focus on.

With over 175 million users, LinkedIn is the best place on the web to leverage your professional network—as a job seeker, yes, but also as a small and medium business. ...

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