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The Ultimate LinkedIn Checklist For Small and Medium Businesses by Lauren Dugan

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First Thing’s First: Creating a LinkedIn Profile

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Before any business can set up a Company Page, they must have an administrator who has their own LinkedIn profile. This section will focus on the basics of setting up a profile so that you can create your Company Page, while the remainder of the eBook will focus on the Page itself and networking on behalf of your business.

Setting Up Your Profile

LinkedIn makes it very easy for new users to create an account, so if you haven’t ever visited LinkedIn.com, don’t fear! You’ll soon get the hang of it. And while we’re on the topic, go ahead and enter “LinkedIn.com” into your browser now.

Once on LinkedIn, ...

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