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The Ultimate LinkedIn Checklist For Small and Medium Businesses by Lauren Dugan

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Learn About Your Customers: LinkedIn Analytics

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LinkedIn provides every Company Page administrator with access to analytics: details descriptions of the people who visit your Page and how they interact with your content.

You may be using your own analytics program to monitor your social media efforts, but it’s worth checking out LinkedIn’s internal analytics, too. And if you don’t have anything in place, it’s a great tool to start with. After all, if you’re not measuring your social media marketing, you’re not maximizing on it.

With LinkedIn’s insights, you can learn about the demographic and professional makeup of your site’s visitors, which areas ...

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