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The Ultimate LinkedIn Checklist For Small and Medium Businesses by Lauren Dugan

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Optional: Using LinkedIn Ads for Low-Cost, Targeted Marketing

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Just like Facebook and Twitter, LinkedIn offers ads throughout its site for businesses looking to attract more followers.

Ads on LinkedIn can direct users to your website or to your Company Page, so they’re a great way to target professionals in your industry—you can target ads by geography, gender, company name, company size, job function, industry and more.

Creating Your Ads

To get started advertising on LinkedIn, just visit [https://www.linkedin.com/ads/create]. From here, you can name your ad campaign, choose the look and feel of the ad, write the headline and copy, and choose an ...

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