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The Ultimate LinkedIn Checklist For Small and Medium Businesses by Lauren Dugan

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Optimizing Your Company Page for Search

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Every business wants to be found in the social web, and using keywords in your LinkedIn Company Page is one of the best ways to makes sure people who are searching for businesses in your industry find yours.

Company Specialties

One of the easiest ways to optimize your Page for search is by crafting relevant keywords for your “Company Specialties” section. You have the opportunity to add over a dozen keywords here that can help your company get found via search. Come up with a list of keywords that you think people would use when searching for a business like yours, or use keywords you’ve already generated ...

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