Table of Contents
Introduction: The Value of a Professional Network
First Thing’s First: Creating a LinkedIn Profile
How to Craft a Company Page That Highlights Your Business’ Value
Optimizing Your Company Page for Search
Optional: Finding Stellar Talent by Posting to Your Careers Tab
How to Highlight Your Products, Get LinkedIn Recommendations, and Increase Your Social Currency
Learn About Your Customers: LinkedIn Analytics
Building a Network of Partners, Vendors, and Potential Leads
How to Create a Professional Content Strategy to Keep Your Business on the Minds of Your Connections
Create or Join a LinkedIn Group to Become a Leader in Your Space
Optional: Using LinkedIn Ads for Low-Cost, Targeted Marketing
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