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PLAN B . . . AND PLAN C AND PLAN D
JUNE 2012–DECEMBER 2012
Scenario mapping enables you to minimize the likelihood that you might overlook something important and maximize the likelihood that you are prepared for whatever scenario eventually occurs.
NO ONE SAW it coming.
On June 18, 2012, Microsoft announced it was launching the Surface tablet. This was more than a stunning surprise. It was a shot across the bows of all Microsoft’s hardware partners.
Throughout the nearly 40 years of its existence, Microsoft had been a software company. Its ...
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