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Transforming NOKIA: The Power of Paranoid Optimism to Lead Through Colossal Change
book

Transforming NOKIA: The Power of Paranoid Optimism to Lead Through Colossal Change

by Risto Siilasmaa
October 2018
Beginner to intermediate
288 pages
8h 3m
English
McGraw-Hill
Audiobook available
Content preview from Transforming NOKIA: The Power of Paranoid Optimism to Lead Through Colossal Change

7

TOUGH CHOICES

JANUARY 2011–FEBRUARY 2011

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The Windows Phone was a gamble, with a huge upside but a fairly high probability for complete disaster. Android’s upside wasn’t as high, but there was significantly less likelihood of total failure.

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THERE’S ALWAYS AN option. It just may not be the option you prefer.

Back in October 2010, when Stephen Elop brought in a McKinsey partner to work on Project Sea Eagle, the consultant’s primary brief was to render an objective assessment of Nokia’s strengths and weaknesses based on its product portfolio, current ...

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Publisher Resources

ISBN: 9781260128734