7

TOUGH CHOICES

JANUARY 2011–FEBRUARY 2011

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The Windows Phone was a gamble, with a huge upside but a fairly high probability for complete disaster. Android’s upside wasn’t as high, but there was significantly less likelihood of total failure.

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THERE’S ALWAYS AN option. It just may not be the option you prefer.

Back in October 2010, when Stephen Elop brought in a McKinsey partner to work on Project Sea Eagle, the consultant’s primary brief was to render an objective assessment of Nokia’s strengths and weaknesses based on its product portfolio, current ...

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