7
TOUGH CHOICES
JANUARY 2011–FEBRUARY 2011
The Windows Phone was a gamble, with a huge upside but a fairly high probability for complete disaster. Android’s upside wasn’t as high, but there was significantly less likelihood of total failure.
THERE’S ALWAYS AN option. It just may not be the option you prefer.
Back in October 2010, when Stephen Elop brought in a McKinsey partner to work on Project Sea Eagle, the consultant’s primary brief was to render an objective assessment of Nokia’s strengths and weaknesses based on its product portfolio, current ...
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