K

KJ Analysis

What Question(s) Does the Tool or Technique Answer?

What matters to your customers? What are the natural groupings, categories, or affinities of a large number of topics, ideas, and quotations, and how can you best translate the verbal input into requirements?

A KJ Analysis helps you to

• Discover and clarify customer requirements

• Organize and categorize large volumes of language-based data (that is, text or verbal input)

• Show a “parent-child” relationship between more detailed ideas to their higher-order theme, also called Affinity groupings

• Translate the input into customer requirements

Alternative Names and Variations

This tool is also known as

• Affinity diagram or chart

Variations on the tool include

• House of Quality ...

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