
of choosing correctly between the two. The embarrassing thing was that the chosen
font made a very small difference between the two characters.
Typographers and designers often used “Lorem ipsum” texts in sample documents.
Lorem ipsum is a piece of text that looks like Latin to a person who does not know Latin
too well, and it contains only basic Latin letters and a few punctuation marks. This
implies that it is not suitable for considering how real-world texts appear in the chosen
font. Therefore, it is better to design your own sample text and use it. Its content should
depend on the nature of the real texts that will be used, but the following short sample
text can be suitable as a starting point for typical non-specialized texts in English (see
Table 2-6 at the end of this chapter for more specialized samples):
The quick brown fox jumps over the lazy dog. 1234567890.
THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG.
“You ‘quote’ inside quoted text this way—in U.S. style.”
‘You “quote” inside quoted text this way – in British style.’
His fiancée Märtha visited Rhône.
áà éè íì óò úù âêîôû æœ äëïöüÿ āēīōū ăĕĭŏŭ åø çñß
It is not rare to see fonts that look good for normal mixed-case text but poor for all-
caps text. Similarly, letters with diacritic marks can cause surprises: the accents might
look like just thrown in, instead of sitting nicely near the base character. Consider the
importance of using ...