August 2022
Beginner
288 pages
8h 15m
English
Content preview from Using Behavioral Science in Marketing
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
PRAISE FOR USING BEHAVIORAL SCIENCE IN MARKETING
“Marketing professionals can benefit greatly from this book. Its engaging style and numerous research-based takeaways make it a standout in the field.”
Robert Cialdini, author of Influence and Pre-Suasion
“A tour de force. The most intelligent marketing book I have read in years.”
Mark Schaefer, author of Marketing Rebellion
“Using the latest behavioral science research, Nancy Harhut has created a clear and actionable guide to how customers’ brains really work. Every marketer who wants to attract and retain more customers needs this book.”
Roger Dooley, author of Brainfluence and Friction
“An actionable and comprehensive guide to neuromarketing from an industry veteran—get it before your competitors ...
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.