August 2022
Beginner
288 pages
8h 15m
English
Content preview from Using Behavioral Science in Marketing
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INDEX
Page numbers in italic denote information within figures.
academic temporal landmarks 254
accepted payment badges 146
AdAge 9
Adele 158
affinity group marketing 110–12
agency 91
air freshener market 178
“All of Paul” ad 9
Amtrak 115
anti-static bags 239
appearance 139
Apple 201
apps 132
Ariely, Dan 5, 26, 27, 29, 108, 210
artificial intelligence 106
attire 145
authority figures 136, 137, 139, 144, 147
authority indicators 139
authority principle 67, 135–48, 156
auto renewals 161
automatic compliance response 184
automatic compliance triggers 182–96
automotive industry ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.