August 2022
Beginner
288 pages
8h 15m
English
Content preview from Using Behavioral Science in Marketing
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Storytelling: increasing consumer involvement and engagement
Stories are not only engaging and involving, they are processed in the brain differently than facts and figures are. Behavioral scientists have shown that people better understand and remember information when it’s delivered in a story. This means that a properly constructed story can be an ideal vehicle for a marketer to deliver their message.
Everybody has “that” summer job story. For me, it involved a statue of the Virgin Mary and a potentially sacrilegious act. But perhaps I should start at the beginning.
The summer between my freshmen and sophomore years in college, I went home to Meriden, CT. Like the rest of my friends, I needed to earn some money, so I answered a help wanted ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.