August 2022
Beginner
288 pages
8h 15m
English
Content preview from Using Behavioral Science in Marketing
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About the author
Nancy helps marketers unlock automatic, hardwired “yes” answers from their customers and prospects. Her specialty is blending best-of-breed creative with behavioral science to prompt response. Perhaps that’s why she’s been named a Top 100 Creative Influencer, a Social Top 50 Email Marketing Leader, a Top 40 Digital Strategist, and one of the 10 Most Fascinating People in B2B Marketing.
A frequent speaker at marketing conferences, Nancy’s shared her passion with audiences in London, Sydney, Moscow, Madrid, Stockholm, Sao Paulo, Berlin, and all over the US, including several return engagements at SXSW.
Prior to cofounding Massachusetts-based HBT Marketing, Nancy held senior creative management positions with agencies within the ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.