August 2022
Beginner
288 pages
8h 15m
English
Content preview from Using Behavioral Science in Marketing
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Creating stand-out marketing communications through context, rewards and unpredictability
Good marketing executions break through the clutter. In doing so, they trigger the Von Restorff Effect—the human tendency to notice and recall things that stand out. Context, surprise, and the pursuit of a reward can each make a message stand out. However, standing out won’t always equal success. Marketers must employ the Von Restorff Effect strategically.
As I write this, it’s been exactly a week since I broke my right ankle. Fortunately, the doctors say it’s a clean break, so that increases my chance of returning to normal mobility once it heals. But for now, I’m either hobbling around on crutches or a knee scooter, with my right foot encased in a ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.