August 2022
Beginner
288 pages
8h 15m
English
Content preview from Using Behavioral Science in Marketing
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Conclusion
You’ve finished reading the book. Now what? At this point, you’re armed with at least 25 behavioral science principles that you can use to influence the behavior of your customers and prospects. Choose wisely. And test often.
Think about why people won’t do what you want them to do. Identify the reasons that could be stopping them. Do they not know your company? Do they think they wouldn’t use your product or service? Are they holding out for a better deal? Are they worried about getting someone else’s buy-in?
Once you zero in on the potential barrier, review your newfound nuggets of behavioral know-how, and pick the principles most likely to neutralize those buying barriers. Test the top ones, including variations of them, to find ...
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