August 2022
Beginner
288 pages
8h 15m
English
Content preview from Using Behavioral Science in Marketing
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Labeling and framing: making people see things your way
The terms marketers use to describe their audience and their products can impact buying decisions. When people are labeled as part of a group, they behave consistently with that group. To increase sales, label your target as part of a group that would naturally buy your product or service. And when describing that product or service, use words that frame it in a way that makes it more appealing, or that prompts your prospect to view it in a new light.
Marketing would be so much easier if people just did what you wanted them to do. Isn’t that right? It could be so simple. You are the seller. They are the buyers. Act accordingly. Sellers sell. Buyers buy. So please just hand me your credit ...
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