August 2022
Beginner
288 pages
8h 15m
English
Content preview from Using Behavioral Science in Marketing
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Maximizing the impact of your marketing copy and language
Marketers can often convey the same information in several different ways; however, some of those ways offer more advantages. Choosing certain words and phrases can make messages more memorable, more believable, and more persuasive.
Words matter. Sometimes it can be tempting to think that as a marketer, if you just put the basic idea out there, you’re good. You may think that so long as your marketing message conveys the necessary information, there’s no real need to search for a synonym here, or replace a modifier there.
After all, your audience gets it. They understand they’re reading marketing copy. It’s not as if they expect it to sound like a work of literary wonder, or even ...
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