V = ValueUser Needs + Business Needs = ValueValue Is User First, Business Second, and Always BothOK, but Seriously, What Is a Business Model?Value for the User, Not Lingo for the UX People Efficiency: Do More with LessEntertainment: Good FeelingsValue for the Business: EfficiencyValue for the Business: How Does It Grow?Great. So, What Are You Making?Let the Business Model Guide YouValue Summary