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UX for Business
book

UX for Business

by Joel Marsh
December 2023
Beginner to intermediate
360 pages
6h 49m
English
O'Reilly Media, Inc.
Content preview from UX for Business

Preface

Will You Risk It?

Imagine you are sitting on a motorcycle looking up at a huge ramp. The crowd is waiting. The engine is roaring between your knees. You may or may not ruin your underwear. In a few seconds, everyone expects you to jump that motorcycle to the other side.

Congratulations on getting your first job as a stunt driver! You earned it!

After reading all the books, doing all the boot camps, watching all the YouTube videos, and changing your X (formerly known as Twitter) profile to Aspiring Stunt Driver, you’re finally here. But for some reason, now that you are here, you don’t feel ready.

The ramp is bigger than you imagined. The crowd is distracting. The motorcycle isn’t the one from the book, and everybody on your team has opinions about how you should drive it. The mechanics all wanted a lighter motorcycle, but the promoters wanted a louder motorcycle. You’re driving the motorcycle that was “good enough” for everyone in the planning meeting. As you stare at the ramp and start to panic, you look to your coach for help. He smiles and yells, “We have a schedule to keep; just jump! Don’t worry, the model we made says you should be fine!”

For some reason, that doesn’t make you feel any better.

Models won’t help you jump a real motorcycle any more than a user experience (UX) design course will help you solve real problems for real users. A model of UX work isn’t ...

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Publisher Resources

ISBN: 9781098110581Errata Page