Book description
In any career in business, chances are that the time will come when someone will ask you to do a strategy for something. Too often, this will be a cue for stress at work and sleepless nights.
What You Need to Know about Strategy shows that it doesn't have to be like this. Taking you step-by-step through the basics of what you need to know to come up with a great strategy, it shows:
That getting the right answers depends on asking the right questions
Why priorities matter
How to map out your internal and external situation
How to deal with uncertainty
How to make tough choices
What your brain does while you're doing strategy
By cutting out the theory, and focusing on the things you need to know and do to come up with a killer strategy, this book means that you never need to panic again.
Table of contents
- Cover Page
- Title Page
- Copyright
- CONTENTS
- INTRODUCTION
- CHAPTER 1: WHAT IS STRATEGY?
- CHAPTER 2: FROM THE OUTSIDE
-
CHAPTER 3: FROM THE INSIDE
- CREATING VALUE FOR CUSTOMERS
- EVALUATING CUSTOMER VALUE CREATION
- THE IMPORTANCE OF COMPETITIVE ADVANTAGE
- DIFFERENT WAYS TO EVALUATE ADVANTAGE
- EVALUATING COST AND CUSTOMER VALUE ADVANTAGE
- EVALUATING POSITIONAL SOURCES OF ADVANTAGE
- EVALUATING CAPABILITIES
- ARE WE WINNING?
- THE VALUE CHAIN
- DEFINING THE MISSION AND OBJECTIVES
- STAKEHOLDER ANALYSIS
- SUMMARISING THE OVERALL SITUATION
- A REALITY CHECK: WHAT IS ACTUAL PERFORMANCE?
- CHAPTER 4: EVOLUTION
-
CHAPTER 5: ISSUES AND OPTIONS
- THE POWER OF FRAMING
- GENERATING NEW FRAMES
- NARROWING THE FRAME
- GENERATING OPTIONS
- GENERATING OPTIONS FROM THE BOTTOM UP
- GENERATING OPTIONS USING STRATEGY TOOLS AND FRAMEWORKS
- GENERATING OPTIONS USING GENERIC STRATEGIES
- GENERATING OPTIONS THAT DEAL WITH UNCERTAINTY
- GENERATING CUNNING OPTIONS
- EVALUATING OPTIONS
- EVALUATING FEASIBILITY
- EVALUATING RISK/RETURN
- ITERATING
- CHAPTER 6: THE PRIORITIES
- CHAPTER 7: PROCESS
-
CHAPTER 8: ENGAGEMENT
- WHAT STRATEGY ENGAGEMENT IS
- WHY COLLABORATIVE ENGAGEMENT IS IMPORTANT
- HOW TO ENGAGE THE ORGANISATION COLLABORATIVELY IN CREATING OPTIONS
- PRACTICAL TIPS ON GENERATING ENGAGEMENT
- SHARING FINDINGS
- ENGAGING THE ORGANISATION IN CHOOSING AN OPTION
- WHY ENGAGEMENT DOESN'T STOP AT THE DECISION
- WHEN A MORE COLLABORATIVE APPROACH IS IMPORTANT
- LEADERSHIP AND CULTURE
- ON YOUR WAY
- ACKNOWLEDGEMENTS
- INDEX
Product information
- Title: What You Need to Know about Strategy
- Author(s):
- Release date: June 2011
- Publisher(s): Capstone
- ISBN: 9780857081018
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