June 2011
Beginner
294 pages
4h 15m
English
Content preview from What You Need to Know about StrategyBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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CHAPTER 4
EVOLUTION
WHAT IT'S ALL ABOUT 
- Why uncertainties are tricky
- Generating a list of potential uncertainties
- Modelling how uncertainties might evolve
- Prioritising uncertainties
- Summarising
Strategies have to work in the future – not the past. They have to be chosen not just on the basis of the current situation, but on how that situation might evolve, even if the future is highly uncertain and unpredictable. This poses a significant problem for strategic decision makers: they must make major choices without knowing how they will play out. This chapter explains how to think about uncertainty in a systematic way by understanding its roots ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.