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What You Need to Know about Strategy
book

What You Need to Know about Strategy

by Jo Whitehead
June 2011
Beginner
294 pages
4h 15m
English
Capstone
Content preview from What You Need to Know about Strategy

CHAPTER 8

ENGAGEMENT

WHAT IT'S ALL ABOUT Image

  • What strategy engagement is
  • Why it is important
  • How to engage the organisation collaboratively
  • Why engagement doesn't stop at the decision
  • When a more collaborative approach is important
  • Leadership and culture

In previous chapters much has been said about the concepts and tools involved in strategy-making, how the process must reflect the required level of ambition and precision and enable an objective analysis of the options. However, this will not suffice to create a successful strategy; the people involved in design and implementation must be emotionally engaged. This chapter explains why and how to ...

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Publisher Resources

ISBN: 9780857081018Purchase book