CHAPTER 8

ENGAGEMENT

WHAT IT'S ALL ABOUT Image

  • What strategy engagement is
  • Why it is important
  • How to engage the organisation collaboratively
  • Why engagement doesn't stop at the decision
  • When a more collaborative approach is important
  • Leadership and culture

In previous chapters much has been said about the concepts and tools involved in strategy-making, how the process must reflect the required level of ambition and precision and enable an objective analysis of the options. However, this will not suffice to create a successful strategy; the people involved in design and implementation must be emotionally engaged. This chapter explains why and how to ...

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