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What You Need to Know about Strategy by Jo Whitehead

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ACKNOWLEDGEMENTS

In writing this book I have been grateful for the ideas, advice and comments of many people, including Christoph Burger, Stephen Bungay, Andrew Campbell, Martin Essayan, Franziska Frank, Rob Goffee, Mike Goold, Barbara Minto, Thedoore Modis, Phil Renshaw, Martin Richardson, Toby Roe, David Sadtler, Tony Sheehan and Tom Wilkinson. Thanks also to the many colleagues at the Boston Consulting Group and London Business School who set me on my strategy pathway.

Also many thanks to Angela Munro for her support on the website, Michelle Moore and her team and Jenny Ng for help on the exhibits, Annie Brakx and Hazel Hamelin who edited assiduously and Ellen Hallsworth my publisher.

Particular thanks go to my co-authors for Chapter 8, Philippa ...

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