CHAPTER 3
FROM THE INSIDE
WHAT IT'S ALL ABOUT 
- Generating value for customers
- Assessing competitive advantage
- Defining the mission and objectives
- Summarising the overall situation
- Cross-checking with actual performance
Multiple aspects of the internal situation can be evaluated – for example, products, services, brand, costs, technology, people, skills, systems, organisation structure and culture, leadership, vision, performance, and financial strength. So where do you start?
To focus your thinking and data collection, consider that the only things that matter about the inside are those that affect the fit of the organisation with its environment. ...
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