June 2011
Beginner
294 pages
4h 15m
English
Content preview from What You Need to Know about StrategyBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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CHAPTER 5
ISSUES AND OPTIONS
WHAT IT'S ALL ABOUT 
- The power of framing
- Generating new frames
- Narrowing the frame
- Generating new options
- Evaluating options
- Iterating the framing-options cycle
You have done much of the heavy lifting. You have analysed the situation and how it might evolve. The next step is to identify the most attractive options and choose between them.
Occasionally this is an easy task. The issues are self-evident and there is an obvious and practical option for the organisation to achieve its objectives. More commonly, things are not so clear. It may be that there are too many options, or widely varying views on what the best ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.