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What You Need to Know about Strategy by Jo Whitehead

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CHAPTER 5

ISSUES AND OPTIONS

WHAT IT'S ALL ABOUT Image

  • The power of framing
  • Generating new frames
  • Narrowing the frame
  • Generating new options
  • Evaluating options
  • Iterating the framing-options cycle

You have done much of the heavy lifting. You have analysed the situation and how it might evolve. The next step is to identify the most attractive options and choose between them.

Occasionally this is an easy task. The issues are self-evident and there is an obvious and practical option for the organisation to achieve its objectives. More commonly, things are not so clear. It may be that there are too many options, or widely varying views on what the best ...

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