CHAPTER 1
WHAT IS STRATEGY?
WHAT IT'S ALL ABOUT 
- What strategy is
- Why strategy is important
- The basic strategy questions
- Answering the questions
How do you develop a strategy? The answer is deceptively simple: you need to answer six basic strategy questions. But beware: each question has many possible answers and is beset with uncertainties. This chapter explains those six questions and the techniques and approaches available to answer them. Details of how to apply them are laid out in the chapters that follow.
But first you need to be clear about what strategy is and why being able to develop a sound strategy is important.
WHAT STRATEGY IS
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