CHAPTER 6
THE PRIORITIES
WHAT IT'S ALL ABOUT 
- Approaches to sequencing the strategy questions
- The pros and cons of different approaches
- How to choose the right approach
You now have the concepts and tools to come up with a strategy. But, a survey of how this is done in practice would suggest that there is no one single way in which strategy is developed. It can be created by the corporate CEO, or it can involve many individuals across the organisation. It can be a big, one-off exercise, or evolve as a series of smaller decisions taken over time. It can involve cumulative adjustments to a well-known business, or big bets in areas fraught with ...
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