June 2011
Beginner
294 pages
4h 15m
English
WHAT IT'S ALL ABOUT ![]()
You now have the concepts and tools to come up with a strategy. But, a survey of how this is done in practice would suggest that there is no one single way in which strategy is developed. It can be created by the corporate CEO, or it can involve many individuals across the organisation. It can be a big, one-off exercise, or evolve as a series of smaller decisions taken over time. It can involve cumulative adjustments to a well-known business, or big bets in areas fraught with ...
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