Winning Through Innovation

PREFACE AND ACKNOWLEDGMENTS

As researchers, teachers, and sometimes consultants, we have spent our careers trying to understand what accounts for the long-term success or failure of businesses and organizations. Why do some firms succeed while others fail? Success and failure in business invariably result from a complex interplay of factors, some under the control of managers and some not. Based on our research, fifty years of combined experience, and extensive interaction with practicing managers, we have developed a framework that we believe offers managers a way of diagnosing and understanding the dynamics that influence the long-term success of their organizations. We wrote Winning through Innovation because so many of these managers told ...