October 2013
Beginner to intermediate
136 pages
4h 18m
German
Content preview from Wissenschaftliches Arbeiten, 11th Edition
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IX. Reinschrift 95
LITERATURVERZEICHNIS
42
Ahlert, Dieter/ Schröder, Hendrik (1989): Rechtliche Grundlagen des Marketing,
Stuttgart u. a.
Bänsch, Axel (1987): Zur Verwendung von Furchtappellen in der Werbung und
im Persönlichen Verkauf, in: Jahrbuch der Absatz- und Verbrauchsfor-
schung, Jg. 33, S. 304–318
Bänsch, Axel (1989): Produktmanagement zwischen ökologischen Forderungen
und ökonomischen Zielen, in: Jokisch, Jens u. a. (Hrsg.), Finanz-, Bank-
und Kooperationsmanagement, Festschrift zum 65. Geburtstag von Hel-
mut Lipfert, Frankfurt/M., S. 15–28
Bänsch, Axel (1996 a): Käuferverhalten, 7. Aufl., München
Bänsch, Axel (1996 b): Verkaufspsychol ...
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