CHAPTER 17image

Leveraging Team Presentations

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Getting the players is easy. Getting them to play together is the hard part.

— CASEY STENGEL

Thirty years ago, how many news anchors usually delivered the news? Write your answer here:______

Now, in any city in the world today, on any television station, when you turn on the news, how many people are delivering the news? Write your answer here:_____

Why did the industry change? Why did it go from one anchor to a team?

Write your opinion here:

One of the key people collaborating on this book, Robin Wallace, ...

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