CHAPTER 20
Leveraging Powerful Panels
To be good is expected. To be better is the challenge.
— CHRISTI PEDRA
Every now and then, you may attend a terrific panel where sparks fly because of great content and great personalities, but just as often, panels tend to be a Frankenstein’s monster of great people, nice sponsors, industry big shots, and disparate content stapled together by the personality of the moderator.
How effective, on average, would you say that these panel presentations are? Most people would say that most panels are not great, ...
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