PART V
Try Before You Buy
This is the fun part, where you start to see the technology in action, first via demos, then with hands-on testing.
Demo days—covered in Chapter 13, “Hold Demos on Your Own Terms,”—are a critical part of the filtering process, although sometimes selection teams dread them. We can understand the trepidation: demos can easily become numbing for all participants, especially when there’s a disconnect between what the presenter is showing and what the buyer truly needs to see. Done right, however, demos can discriminate effectively among offerings, and just as importantly, educate all participants (vendors and buyers alike) on real business needs.
You will want to conduct competitive, hands-on testing of two finalists before ...
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