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25 Need-To-Know Key Performance Indicators by Bernard Marr

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Chapter 6

Revenue growth rate

  • Why: To better understand your financial performance, particularly how well the business is growing
  • What: To measure the growth in income a company receives
  • When: When investors and managers want to understand to what extent the business is growing
  • The question this indicator helps you to answer: how well are we growing the business?

Why does this KPI matter?

It is the basic fact of business that commercial organisations exist to make money. And although there are a number of factors to consider, the primary driver of ‘making money’ is to grow revenues.

Revenue (sometimes referred to as turnover or sales) is simply the income that a company receives from its normal business activ-ities, usually the sale of goods ...

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