April 2022
Intermediate to advanced
288 pages
7h 58m
English
Content preview from Agile Marketing
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Agile process and principles
The ‘fifth P’ – process
Earlier in this book, I described how the classic 4 Ps of marketing are fundamentally changing as a result of the impact of digital technologies and rapidly changing contexts. This book is focused on the application of agile principles and practices to empower marketing execution in a way that is truly fit for purpose in the modern world. We might describe this as the ‘fifth P’ of this model – process. Process complements the other 4 Ps since it is an elemental part of marketing practice. It’s how we bring the other 4 Ps to life and ensure that strategy and execution are truly customer-focused, adaptive, agile and data-driven.
Agile process and principles
The origins of agile principles ...
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