Agile Marketing

06

Using sprints

Don’t get lost in methodology

Agile is characterized by a plethora of different and quite specific methodologies. Each of these methodologies is in turn characterized by distinct practices and ceremonies, and advocates can sometimes become very passionate in their defence of particular ones. In agile marketing, this can sometimes be unhelpful. It is clearly important to have common approaches, tools and methods. This helps teams to work in similar ways, which supports better understanding, coordination, collaboration and transparency. There is, however, no one methodology that is right for every team and organization.

Each business and each marketing team will have its own unique contexts, which means that a more flexible approach ...