April 2022
Intermediate to advanced
288 pages
7h 58m
English
Content preview from Agile Marketing
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Why data is the foundation of agile
Putting data at the centre of agility
Data can inform decision-making right through the marketing organization. It can help marketers to define strategy, identify opportunities for growth, understand audiences, optimize activity, test, learn and experiment. The breadth of this application means that in agile marketing teams, data is threaded right through decision-making, process and execution. This is about the fabric of how teams work but also the ways in which they think, solve problems and create value. Evidence-based decision-making is as much about mindset as it is about process.
Data strategy building blocks
A good data strategy is aligned to marketing and wider business objectives, sets out a clear ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.