April 2022
Intermediate to advanced
288 pages
7h 58m
English
Content preview from Agile Marketing
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Applying methodology to marketing execution
From campaigns into backlogs
Breaking initiatives and campaigns down into a continuous flow of work and into smaller increments enables frequent reprioritization of those smaller tasks and therefore far greater adaptability. Tasks can be gathered onto a backlog, which can be reorganized at regular intervals based on latest known inputs and contexts. The principles of a good backlog are:
It should be visible to all of the team and to key stakeholders. This transparency helps to set and manage expectations and ensure that everyone is aligned and aware of what work is to be done next. It also helps create an environment of trust. There are a number of virtual project management tools that can visualize ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.