April 2022
Intermediate to advanced
288 pages
7h 58m
English
Agile marketing can deliver greater efficiency in marketing operations and practice but it is far from being just about doing more with less or doing it faster. It is also about continuous exploration, experimentation, testing and learning. Organizations like certainty but as the Italian theoretical physicist and writer Carlo Ravelli wrote:
I believe that one of the greatest mistakes made by human beings is to want certainties when trying to understand something. The search for knowledge is not nourished by certainty: it is nourished by a radical absence of certainty. Thanks to the acute awareness of our ignorance, we are open to doubt and can continue to learn and to learn better. This has always ...
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