April 2022
Intermediate to advanced
288 pages
7h 58m
English
Content preview from Agile Marketing
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Adaptive strategy
Working customer back
Good situational awareness for a marketing team comes from understanding the market, the competitive environment, positioning and customer types and needs. A marketing strategy is founded on these critical elements and uses this understanding to frame the opportunity and objectives that the team has to deliver against business needs. Agile marketing is no different. Yet as I mentioned earlier in the book, the real opportunity here is in defining a new operating model for how marketing strategy is delivered.
Later in this book I’ll discuss the heightened role that data can play in generating situational awareness and customer understanding. Yet there is a powerful principle at play here that begins ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.